So many of you will already be aware of the new RSS connector for CRM 3.0. You can download it from Microsoft.com here. For some technical background on the connector Michaeljon Miller the connector's creator has a great post on his blog.

 

Why should you care about RSS? The impact of the pub/sub model is already having a huge impact on the way that people consume the internet. I believe the next wave of feed consumption will be inside organizations. If you are an IT Person: consider how you want to get important information into the hands of your users. If you are a Business Person: consider how you want your information to be delivered - why can't you have your latest Opportunities delivered like your morning news in RSS? If you are a Partner: consider the solutions you could build on top of RSS - an industry standard format with dozens of multi platform clients (and baked into IE7 and Vista).

 

CRM is already a very strong SOA platform with it's powerful and flexible web services. With this new connector - you can make CRM the RSS 'hub' of your organization.